Members-only CPG 7 proven product marketing strategies for B2C brands Product marketing strategies are vital in B2C marketing. Here are 7 proven strategies you can apply to engage more effectively with consumers....
Members-only Careers From PM to PMM: Making the leap to product marketing Product management and product marketing might be different disciplines, but there's actually more overlap than you realize....
Members-only Product Marketing Strategy The relationship between product marketing and demand generation Product marketing is a key part of feeding the demand generation engine. But what exactly does that mean in this instance, and why are product marketers the ones who enhance and ultimately empower a marketing organization?...
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