Inés Benson - Product Marketing Alliance

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Inés Benson

Inés is a Product Marketing Manager at InvGate, based in LATAM with a global focus. She drives B2B growth through GTM strategy, messaging, and enablement. Ex-founder. MIT Innovator Under 35.

Posts

Brand marketing

Creating brand advocates internally: Why employee buy-in is critical

Technical depth vs. accessibility
in product messaging

Positioning & messaging

Technical depth vs. accessibility in product messaging

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.