Ishara Naotunna

Product marketing is a beautiful cross-functional role that a lot of companies are still figuring how to navigate through. It’s also a role that PMMs ourselves are trying to define. In this article I'll be talking you through getting started in the product marketing industry....

"I haven’t read “Love in the Time of Cholera” but I wanted to use a part of that title for this post — like most of us have been doing. I think it’s quite safe to assume that no other book title has been modified to fit the current situation like this one."...

Content is king, blah blah blah. I honestly feel that content is half of the equation when it comes to product marketing. How you promote your written pieces play a huge role in getting traffic to your website and reaching your audience. But that’s a story for a different day....

Keeping an eye or spying on competition is important because they do also have a good understanding of the market (which in turn helps you with half of the job) and help you position your product better....