John Mansour

John Mansour is the founder and managing partner at Proficientz, a product management and product marketing training organization that specializes in B2B and B2B2C best practices.

Greenville, SC

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Positioning & messaging

How to write a killer product overview

It’s more about what someone can do with the product than it is about what the product actually does....

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How Product Management & Product Marketing Lead From a Position of Strength

What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? What would change? Here’s a small sampling....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.