Kelly Esten

Kelly Esten is the VP of Product and Partner Marketing at Toast. She is responsible for translating customer needs and market insights into product roadmap, pricing, packaging & segmentation.

Members-only

Membership content

Building a data-driven win-loss program

While I'm not here to give you the magic solution, I can say that we had every single one of these challenges at Toast when I started and although we still have many of them today, we still have a successful win-loss program. So remember, there is hope....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.