Larry Goldman

Larry is an accomplished marketing leader with 25+ years in enterprise software, SaaS, and technical B2B marketing. He currently serves as the Director of Product Marketing at Progress Software.

Take control: Make your product marketing team indispensable

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Take control: Make your product marketing team indispensable

Knock, knock. Who’s there? Product marketing. Product marketing who? Exactly. That's what this article is all about. If your company's response to 'product marketing' is 'who?', then you're far from being indispensable. We’re going to look at how you can change that....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.