Laura Jones

Laura's a product marketing leader, focused on driving product adoption and building brands. Her passion is customer-centered innovation and bringing new products to market.

The power of design thinking in product marketing

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Product Marketing Strategy

The power of design thinking in product marketing

Design thinking is an approach to innovation that emphasizes the user. It's something that can be learned, studied, and put into practice. You can refine your ability to generate truly effective and remarkable ideas, products, and marketing campaigns that revolve around the core needs of the user....

Built to scale: product marketing at Uber

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Membership content

Built to scale: product marketing at Uber

I lead the global product marketing team at Uber and today, I want to share with you six lessons I've learned over the past four years because in this time, I've defined, built and scaled the product marketing org....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.