Members-only Sales Enablement How can PMMs work more closely with product? The relationship between product marketing and product serves as a differentiating factor between PMMs and the rest of the marketing team and it’s often considered we understand what makes product teams ‘tick’....
Members-only Positioning & messaging Why Narrative Design is replacing product positioning “Why a narrative design? Because stories are everything. There is so much noise & competition in any market/any category today. Even if your product IS better, no one is going to believe it because that is what everyone is saying."...