Marcus Andrews

I design narratives, create go-to-market strategy, and launch products at HubSpot. Prior to HubSpot I helped bring AdWords and YouTube products to market at Google .

How can PMMs work more closely with product?

Members-only

Sales Enablement

How can PMMs work more closely with product?

The relationship between product marketing and product serves as a differentiating factor between PMMs and the rest of the marketing team and it’s often considered we understand what makes product teams ‘tick’....

Why Narrative Design is replacing product positioning

Members-only

Positioning & messaging

Why Narrative Design is replacing product positioning

“Why a narrative design? Because stories are everything. There is so much noise & competition in any market/any category today. Even if your product IS better, no one is going to believe it because that is what everyone is saying."...

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.