Peter Gillon

Peter Gillon is a Product Marketing leader with a passion for strategy, data and insights. He has built the PMM function and teams at established and growth stage companies in B2B martech.

Portland, OR

Members-only

How to approach competitive analysis

Many Product Marketers find competitor analysis both overwhelming and ambiguous. And it’s no wonder — there’s a lot to consider before even getting started. What information should you gather and how much is enough?...

3 ways to leverage use cases in product marketing

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Sales Enablement

3 ways to leverage use cases in product marketing

For tech marketers, it pays to be a master of definition. After all, if you can define your product in ways that instantly click, you’re in position to attract as many customers as possible, as quickly as possible....

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Product Marketing Strategy

Vision: the key to differentiating your SaaS brand

Even in the current business climate, there’s never been a better time to be a B2B SaaS marketer. With the exponential growth of SaaS solutions in virtually every industry, marketing has arrived as a driving force of differentiation and, as a result, growth....