Members-only Sales Enablement Best practices for how to start (or fix!) your sales enablement Sapphire Reels outlines the best practices for building and scaling your sales enablement approach and how to carry out product discovery....
Members-only Sales Enablement Scaling sales enablement: a product marketing perspective I want to start this article off with one of my favourite parts of product marketing, which is storytelling. One of my proudest (and also probably weirdest) moments was the day that somebody thought I was a Slack chatbot....