Sapphire Reels

Sapphire Reels is a Senior Product Marketing Manager at Pluralsight, the technology skills platform that helps enterprise organizations develop skills at scale.

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Why it’s time to start measuring the impact of your sales content

Having spoken to many people in the PMA community, I've found that data and system limitations are one of the biggest challenges product marketers face when trying to understand the performance of their sales enablement content....

How to structure your growing product marketing team

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Membership content

How to structure your growing product marketing team

Join Sapphire Reels as she gives stellar advice on structuring your product marketing teams around features, functions, lines of business or segments, and more....

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Sales Enablement

Best practices for how to start (or fix!) your sales enablement

Sapphire Reels outlines the best practices for building and scaling your sales enablement approach and how to carry out product discovery....

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Sales Enablement

Scaling sales enablement: a product marketing perspective

I want to start this article off with one of my favourite parts of product marketing, which is storytelling. One of my proudest (and also probably weirdest) moments was the day that somebody thought I was a Slack chatbot....