Members-only Go-to-Market 5 ways to avoid mistakes during a product launch Getting ready to launch your product or new feature is always an exciting time. The product and engineering team has been working hard on product development and are itching to get this product in front of customers....
Members-only Scaling sales: what are the most crucial product marketing activities? Part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. This week focuses on scaling sales...
Members-only Customer acquisition: What are the most crucial product marketing activities? This article is part two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Part two, focuses on customer acquisition....
Members-only Startup product development: how to get it right In Part one of a four-part series, Shirin Shahin covers the critical steps that can happen at various early stages of a startup as they relate to Product Marketing....
Members-only Is Product Marketing really still a mystery? We, as Product Marketers, all know how critical Product Marketing is within an organization. However, it STILL seems to be such a confusing role to many others. Why is that and what do we as product marketers or otherwise, need to do about this....
