Tanwistha Gope

Tanwistha has 13 yrs exp in product marketing, and handles positioning, messaging, content strategy, sales enablement, insights gathering and partner collaboration as sole PMM.

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How product marketing and demand generation can collaborate for success

This blog post dives deep into how PMM and demand gen can collaborate seamlessly to achieve shared goals and propel your organization forward....

Account-based marketing on a budget: Low-cost tactics

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B2B

Account-based marketing on a budget: Low-cost tactics

Learn tips and tricks on how to successfully implement account-based marketing when on a budget....

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Product marketing manager

Journey from technical writer to product marketing manager

In this blog, Tanwistha Gope, Product Marketing Manager at Zeotap, takes you through her transformational journey of 10+ years as a technical writer in the software industry to a product marketing manager (PMM)....