PMA | Community Newsletter
April 26, 2024
In case you missed it…
3 proven strategies to keep viewers hooked on videos in 2024
If you’re a digital marketer, you know that one of the most effective ways to sell a product or service is by showing and not just telling.
Potential customers don’t always want to read about how amazing your product is; sometimes, they need to see some product visuals before they are convinced.
Are you thinking of how to make your product videos engaging enough? This guide will teach you 3 proven strategies to keep viewers hooked on videos and ways to leverage them to drive sales conversions.
Let’s dive in…
What is a PMM’s role in a pure PLG company?
A year ago, Alexandra Ilie was given the opportunity to work as a Product Marketing Manager (PMM) for a purely product-led growth (PLG) company. As exciting as working for a company whose product basically “sold itself” sounded, it also raised some questions.
Her previous experience had been mainly with mid-to-large sales-led companies where her universe revolved around enabling the Sales team (and creating oh so many decks!). So naturally, she asked herself: “If there’s no salesforce to enable, what does a PMM actually do in a PLG company?”
Find out how Alexandra navigated this.
Here’s some more content contributed by the community:
- How a product marketer gets a seat at the pricing table, Axel Kirstetter, VP Global Product Marketing, Guidewire Software [Video]
🕺Community Events 🕺
This is what we have on next week:
🇺🇸 PMA East Bay meetup | May 2
Check out all community events here.
🎥 PMMTalks
Live panels with leaders in the field
How to build your personal brand | April 30
🎥 PMMnow
Exclusive live streams of premium content
Refocus your ideal customer profile to win more business | April 30
Check out all community events here.
🌏 In-person and virtual summits 🌏
Product Marketing Summit | Amsterdam - May 16 - 17
Product Marketing Summit | Atlanta - June 5 - 6
Product Marketing Summit | Seattle - June 12 - 13
🤝 Exciting annoucement...
From one community to another - PMA x The Marketing Meetup
PMA is proud to announce our newly confirmed partnership with The Marketing Meetup, a global community that gives you the opportunity to meet with fellow marketers, and learn from some of the best.
To kick off our partnership, we’re excited to let you know about The Marketing Meetup’s upcoming webinar on a topic that’s very much front of mind for PMMs: ChatGPT.
On Tuesday 30, join Heather Murray, from AI for Non-Techies, for her webinar, Chat-GPT for marketers: How to get the most from it.
🚀 Community Highlights 🚀
Hi PMA,
It’s Christina, your Community Manager here. 👋
Only two weeks left to apply to be a Product Marketing Alliance ambassador.
Our ambassadors are essential to the community.
Not only do you have the chance to grow your network and personal brand, you’ll also be joining the ranks with product marketers from Google, Salesforce, and Decathlon.
Ready to join the team? Of course you are. 💪
Applications close on May 7th!
Until next time, PMA.
From: Christina, Charley, and the rest of the PMA team