Convince the boss: Go-to-Market Certified

Go-to-Market | Templates & Frameworks

Wanna get yourself Go-to-Market Certified, but are unsure how to ask key stakeholders to open their wallets? 💵

It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource that'll allay your fears and do the hard work for you. 😁

Copy and paste this email 👇 (or download this doc), fill in the gaps, and send it to your boss.

You'll be reaping the benefits of Yoni Solomon's Go-to-Market expertise in no time. 👍

Convince the boss: Go-to-Market Certified

Hey [insert your boss’ name],

I’m interested in enrolling in Product Marketing Alliance’s Go-to-Market certification course and would like to inquire whether you’d be willing to offer financial support for me to do so.

A clearly defined Go-to-Market strategy is pivotal to the success of any product. When executed well, it provides a clearly defined plan and direction for all stakeholders, reduces time to market for products and services, and increases the chances of a successful product or service launch.

This course will help us create a watertight Go-to-Market strategy, elevate and align internal teams, and ensure everyone within the company understands the rationale behind our decision-making during the GTM process.

The training provider, Product Marketing Alliance, is a respected company, and they only work with the best. The course is delivered by Yoni Solomon, Chief Marketing Officer at, a well-respected and accomplished practitioner with a breadth of knowledge and experience in Go-to-Market.

Formerly the Director of Product Marketing at G2, Yoni has been recognized as one of tech’s most influential product marketers and is on a mission to rewrite the book on B2B tech marketing. Rest assured, I’d be learning from an expert.

The course is completely self-paced so will in no way interfere with my working hours, and upon completion, I’ll receive official certification, providing I pass the exams.

The course curriculum is split into four sections, and covers:

  • The five stages of GTM launch
  • Framework for assessing GTM size, scope, and GTM checklist
  • Strategies for measuring GTM KPIs and outcomes
  • GTM resources

Plus, I’ll have access to all of the course materials for life.

This certification will greatly enhance the Go-to-Market process at our company. I’ll grasp a proven product launch formula that’s equal parts comprehensive, repeatable, creative, and collaborative, gain the expertise and know-how to build and tailor an ideal product blueprint of your own, and equip myself with templates to facilitate a seamless GTM process amongst the team.

I don’t doubt this would be a great investment and I’d be more than happy to discuss this opportunity with you in more detail.

If you’d like to do a bit more research of your own before we meet, you’ll find all the information you need including what’s in the syllabus, here.

Let me know if there’s anything else you need from me at this stage.


[Your name]