Convince the boss: Marketing Certified

Wanna get Marketing Certified, but are unsure how to pluck up the courage to ask your key stakeholders to cough up the cash? 💵

Some find it scary asking the powers that be to support their career development. However, we believe you should never be deprived of the opportunity to cultivate your skills.

Copy and paste this email 👇 (or download this doc), fill in the gaps, and pop it in your boss' inbox.

You'll be reaping the rewards of intel from marketing maestros in no time. 👍

Hey [insert your boss’ name],

I’m interested in enrolling in Product Marketing Alliance’s Marketing Certified Masters course and would like to inquire whether you’d be willing to offer financial support for me to do so.

This course will improve the synergy between our product marketing and marketing teams, help us understand how to collaborate on OKRs and influence high-level marketing campaigns, and clearly establish the career path from Head of Product Marketing to CMO.

The training provider, Product Marketing Alliance, is a respected company, and they only work with the best. The course is by an assortment of industry experts, each of whom has honed their marketing skills at universally respected companies.

The course is completely self-paced, therefore, it won’t interfere with my working hours, and upon completion, I’ll receive official certification, providing I pass the mandatory exams.

The course curriculum is split into five modules and covers fundamental marketing topics, including:

  • How product marketing and marketing should work together
  • The OKRs and KPIs product marketers should share with marketing
  • The road from PMM to CMO
  • Operational marketing knowledge
  • Time management

What’s more, I’ll also have access to the course materials for life, so I’ll be able to revisit the curriculum and remain on top of my game.

I have no doubts that this course would be a great investment and I’d be more than happy to discuss this opportunity with you in more detail.

If you’d like to do a bit more research of your own before we meet, you’ll find all the information you need including what’s in the syllabus, here.

Let me know if there’s anything else you need from me at this stage.


[Your name]