Convince the boss: PMMC™ in-person

Looking to enroll in our live and in-person certification program, but not sure how to approach your boss?

Don't sweat it.

Just copy and paste this email, personalize it to your org, and let us do the convincing for you.

Hey [insert your boss’ name],

Product Marketing Alliance offers a specialist, accredited product marketing course, Product Marketing Core, which allows product marketers to become PMM Certified.

The course will provide the ideal opportunity to refine my understanding of core areas. I can also use this knowledge to help [company name] achieve its goals and objectives, and I’d be grateful if you could offer financial support for me to enroll.

I'd like to attend in-person, where I can complete the curriculum in one-day, be taught by an industry-expert, and surrounded by PMMs from organizations across [location].

It's delivered by a highly experienced Product Marketer, [insert name], who is a staunch advocate of its benefits. Throughout each module, I’ll be able to ask questions in real-time, and gain first-hand insights into their expertise and experience, and learn how to apply it to our org.

Product Marketing Certified: Core is a truly unique opportunity, not only because an expert directly teaches attendees, but also because designated coursework tasks offer a more actionable, proactive approach and will allow me to master essential areas such as:

  • Research
  • Personas
  • Positioning
  • Optimization

There are a total of 11 modules, spanning over 60 chapters, and I'll receive an official PMMC Certification if I pass each exams following each module.

I'll also receive transferable templates and frameworks which will save our team invaluable time and improve overall productivity. Plus, [company name] would also be using tools thoroughly tested by respected leaders in the field.

I’ve compared Product Marketing Core's features against alternative training providers and it’s the stand-out candidate.

The course is a comprehensive insight into the industry, with product marketers of all disciplines reaping the benefits, including product marketers from well-established companies such as TikTok, who have sung its praises:

“The information in the product marketing certificate course is invaluable. One cannot put a price on how much knowledge can be obtained from these lessons. There’s no other program in the market that educates product marketers or aspiring product marketers on how to compile and synthesize market intelligence to effectively deliver solutions the market is in need of.”
Louis Guerrero, Product Marketing Manager at TikTok

Product Marketing Core would propel the quality of product marketing at [company name] to the next level, and contribute significantly in differentiating our products from our competitors.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details on the course here. Let me know if there’s anything else you need from me at this stage.

Thanks,

[Your name]