Convince the boss: PMMC™ live & online

Looking to enrol onto our live and online certification program, but not sure how to approach your boss?

Don't sweat it.

Just copy and paste this email (or download this one), personalize it to your org, and let us do the convincing for you.

Hey [insert your boss’ name],

Product Marketing Alliance offers a specialist product marketing course, Product Marketing Core, which allows product marketers to become PMM certified.

The course is accredited by PMA, CIM (Chartered Institute of Marketing) and CPD (Continuing Professional Development), and covers a breadth of product marketing topics, with each area deemed essential in forming a successful product marketing team.

Not only will the course provide the ideal opportunity to refine my understanding of core areas, but I can also utilize this knowledge to help [company name] achieve its goals and objectives, and I’d be grateful if you could offer financial support for me to sign-up.

With this live and online version of the course, I can either complete the curriculum in one-day or spread the modules across four weeks, depending on our preference.

The course is delivered by a highly experienced Product Marketer, [insert name], who alongside brands such as Google, Facebook, HubSpot, and Microsoft, is a staunch advocate of its benefits. Throughout each module, I’ll be able to ask questions in real-time, and gain first-hand insights into their expertise and experience and learn how to apply it to our org.

Product Marketing Core: Live is a truly unique opportunity, not only because an expert directly teaches attendees, but also because designated coursework tasks offer a more actionable, proactive approach and will allow me to master essential areas such as:

  • Research
  • Personas
  • Positioning
  • Optimization.

There are a total of 11 modules, spanning over 60 chapters, and I'll receive an Official PMMC Certification if I pass each exams following each module.

In addition to the module content, transferable templates and frameworks are also included. Not only will these resources save the team invaluable time and improve overall productivity, but [company name] would also be using tools thoroughly tested by respected leaders in the field. I’ve compared Product Marketing Core's features against alternative training providers and it’s the stand-out candidate.

The course is a comprehensive insight into the industry, with product marketers of all disciplines reaping the benefits, including product marketers from well-established companies such as TikTok, who have sung its praises:

“The information in the product marketing certificate course is invaluable. One cannot put a price on how much knowledge can be obtained from these lessons. There’s no other program in the market that educates product marketers or aspiring product marketers on how to compile and synthesize market intelligence to effectively deliver solutions the market is in need of.” Louis Guerrero, Product Marketing Manager at TikTok

Product Marketing Core would propel the quality of product marketing at [company name] to the next level, and contribute significantly in differentiating our products from our competitors. Payment plan options are available to make the course financially viable, and I believe this would be a shrewd investment.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details on the course here. Let me know if there’s anything else you need from me at this stage.


[Your name]