Convince the boss: PMMC™ teams

Product positioning

Looking to get your entire team product marketing certified? Need some words to convince your manager?

You got it. Below (and here) is a letter to help you convince your boss.

Hi [insert your boss’ name],

Product Marketing Alliance offers a specialist product marketing course, Product Marketing Core, which allows teams to become PMM certified and I really think our team would benefit from it.

The course is accredited by PMA, CIM (Chartered Institute of Marketing) and CPD (Continuing Professional Development) and includes 11 modules covering everything from research and pricing to positioning and onboarding. It’s undoubtedly the most comprehensive curriculum out there.

Not only is this course an ideal opportunity to refine some of the team’s understanding of core areas, but it will go a long way in bridging the gap in product marketing skillsets for members of the team with backgrounds in different departments.

If we opt for the live and online version, there’s an option for the course to be tailor-made to meet the challenges we face as a team and organization, and it’ll be delivered by a highly experienced product marketer, who, alongside brands such as Microsoft, Twitter and Adobe is a staunch advocate of its benefits. The course is also available in OnDemand, which is 100% self-paced.

Taking this course will ensure the entire team has a grounding of up-to-date product marketing fundamentals we can implement.

In addition to the module content, transferable templates and frameworks are also included. Not only will these resources save the team invaluable time and improve overall productivity, but [company name] would also be using tools thoroughly tested by respected leaders in the field.

I’ve compared Product Marketing Core's features against alternative training providers and it’s the stand-out candidate. The course is a comprehensive insight into the industry, with product marketing teams of all disciplines reaping the benefits, including teams from well-established companies such as cPanel, who have sung its praises:

"This certification program has been extremely validating for the team and has really shifted our perspective on how we work. The course has helped all of us start speaking the same language, rally around the same goals, and has assisted in standardizing some of our processes. What's really exciting is we have begun receiving buy-in from the rest of the company and collaboration with the Product teams is becoming more seamless!"

- Megan Liken, Product Marketing Specialist at cPanel

This course would propel the quality of product marketing at [company name] and our team to the next level and it would contribute significantly in differentiating our products from our competitors.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details on the course here. Let me know if there’s anything else you need from me at this stage.


[Your name]