Convince the boss: Product Marketing Certified: Core™

Wanna ask your boss to enroll you onto Product Marketing Certified: Core™, but not sure how to broach it?

Relax, we’ve got your back.

Here’s a handy convince the boss template, explaining:

  • What the course is and how it’ll help your career
  • How it’ll benefit their company
  • The awesome brands who’ve endorsed the certification
  • Testimonials
  • Access to further information.

Simply copy and paste into an email (or download this one), fill in the gaps, and send!

They’ll be like putty in your hands.

Enjoy the course!

Hey [insert your boss’ name],

I’m really interested in enrolling in Product Marketing Certified: Core and getting product marketing certified, and would like to enquire whether you’d be willing to offer financial support for me to do so.

The course is accredited by PMA, CIM (Chartered Institute of Marketing) and CPD (Continuing Professional Development), and covers a breadth of product marketing topics, with each area considered vital for an effective product marketing team.

Endorsed by a range of esteemed global brands, including, Google, Facebook, HubSpot, Deliveroo, and Microsoft, Product Marketing Core is the definitive course for me and [company name] to refine its product marketing efforts.

The course includes 11 in-depth modules focusing on key areas like:

  • Research
  • Personas
  • Positioning
  • Optimization.

And each module ends with a short exam, leaving me with Official PMMC Certification if I pass each.

In addition to the module content, transferable templates and frameworks are also included. These resources wouldn’t only save the team invaluable time and improve overall productivity, but [company name] would also be using tools thoroughly tested by respected leaders in the field.

I compared Product Marketing Core's features against alternative training providers and it’s the stand-out candidate. For starters, the curriculum is far more comprehensive than anything else I’ve seen, and its live, monthly workshops would present me with lots of opportunities to develop my knowledge and skills even further.

Lots of experts within the product marketing field are talking about it and here’s just one of their reviews:

"This course is everything a Product Marketer needs and it explores the unique role of PMM in a way that has simply not been done before. Every lesson has actionable learnings and sparks new ideas, making this PMM excited to roll up their sleeves and get to work."

I believe Product Marketing Core would equip [company name] with the quintessential knowledge to differentiate our products from our competitors, and I believe this would be a shrewd investment.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details on the course here. Let me know if there’s anything else you need from me at this stage.


[Your name]