Convince the boss: Segmentation Certified

Templates & Frameworks

Wanna get yourself Segmentation Certified, but unsure how to ask key stakeholders to open their wallets? 💵

Sure, it can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource that'll allay your fears and do the hard work for you. 😁

Copy and paste this email 👇 (or download this doc), fill in the gaps, and send it to your boss.

Fasten your seatbelts; you'll be riding the segmentation express in no time. 😎

Hi [insert your boss’ name],

I’m interested in taking part in Product Marketing Alliance’s segmentation certification and would like to enquire if you'd be willing to provide the financial support for me to do so.

Segmentation is an essential part of product marketing. Not only can it aid consumer insights, but it can also play a critical role in streamlining mass customization, assisting teams in growing niche marketing opportunities, and improving brand loyalty and customer engagement, plus much more.

Taking this into consideration, I’m keen to heighten my core understanding of the area, and I believe this course would be the ideal platform for me to do so.

Product Marketing Alliance is a respected company within the field, and esteemed companies such as IBM, LinkedIn, and G2 have all recognized the quality of previous courses they’ve brought to the market.

The course is 100% self-paced and will help me identify our best customers, apply segmentation across the entire organization and customer lifecycle, and measure and iterate our customer segmentation.

The segmentation certification includes specialist content created by product marketing experts and includes:

  • 5 modules and 3+ hours of thorough training,
  • 10 tried, tested, and vetted templates.
  • Coveted certification,
  • Unlimited access to course content,
  • 7 activities to consolidate the course content segmentation skills, and
  • Expert tuition from an expert in the field.

This brings me to my next point. Product Marketing Alliance’s segmentation course is delivered by Tamara Grominsky, VP of Strategic Growth at Unbounce. She’s an expert in segmentation, having accumulated years of experience in bringing new products to market, positioning existing products for expansion, and driving sustainable revenue growth at high tech companies, and is highly respected within the industry.

I’ve taken it upon myself to research any other alternatives that may be available, and I can assure you, Product Marketing Alliance’s segmentation certification surpasses other options, offering exceptional value for money and impeccable content.

Here’s one of their reviews from a previous student:

"Even after learning about segmentation numerous times in school, and recently completing a segmentation exercise at work, this course was still able to provide new insights and frameworks that will no doubt be incredibly useful for future segmentation work. Whether you consider yourself to be a segmentation novice or a pro, this course will unlock tools and take-aways to elevate your segmentation game to the next level.”

-Mark Assini, Product Marketing Manager at

I have no doubt Product Marketing Alliance’s segmentation masterclass will give me and my colleagues the knowledge and tools needed to improve the current standards at [company name].

I’d be thrilled to discuss this exciting opportunity with you in further detail. In the meantime, you can find more details about what’s included, the syllabus, as well an FAQ here.

If there’s anything else you need, please let me know. I’d be more than happy to help.


[Your name]