Our plans are designed to createworld-class teams
Pro for teams
Full access to premium
product marketing resources.
$38 /month billed annually
Select planMinimum 3 members.
- 100+ templates & frameworks
- Mentorship program
- 4x Fundamentals courses
- PMM learning paths
- Product Marketing toolkits
Pro+ for teams
L&D for product marketers with
0-4 years’ experience.
$150 /month billed annually
Select planPrice per member. Minimum of 3 members
Everything in Pro + Certifications for teams including:
- 1x In-person PMM Summit ticket
- 1x In-person certification
- 1x Virtual certification
- Live AI for PMM workshops
- PMM Hired
- Live GTM workshops
- Live Marketing workshops
See all features and compare plans
"In a world where the product marketing function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded product marketing leader."
Sandeep Rath
Global Product Marketing Strategy for Cloud Infrastructure Cybersecurity
“An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content. It's worth way more than what we are paying for it."
Mathew Sedze
Product Marketing Manager
Why product marketing teams pick PMA to level up
and why you should too...
| 01 | Always up-to-date resources. |
With new resources added to our membership plans every month, you’ll always be up-to-date with the very latest product marketing insights, trends, and learnings. |
| 02 | Speak a shared language. |
Ensure everyone’s speaking the same language, working off the same industry-standard frameworks, and adopting a shared mindset for continuous, iterative improvement. |
| 03 | Retain top talent. |
Attract and retain top talent by demonstrating your ongoing commitment to your team’s professional development. |
| 04 | Accelerate your team’s learning journey. |
Give yourself an unfair competitive advantage by arming your team with proven product marketing tactics and strategies, and speed up your team’s learning journey. |
| 05 | Consistent practices. |
Accelerate your team’s professional growth trajectory by consistently fueling them with ideas and resources they can apply to specific projects. |
| 06 | Increase strategic influence. |
Use your team’s drive to professional development to 10x product marketing’s business impact and increase your strategic influence. |
Trusted ratings from:
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Compare our plans and features
Learning and development |
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| Fundamentals courses |  |
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Community |
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Resources |
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| Product marketing salary calculator | |
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What team membership looks like in practice
- Always up-to-date resources The product marketing landscape is constantly evolving. Our membership content is updated daily with the latest trends, tactics, and strategies, ensuring your team is never left behind.
- Speak a shared language Ensure everyone — from junior associates to senior managers — is working off the same industry-standard frameworks and definitions. Eliminate ambiguity around "Go-to-Market" or "Positioning" and adopt a shared mindset for iterative improvement.
- Consistent practices Accelerate your team's professional growth trajectory by consistently fueling them with ideas and resources they can apply to specific projects immediately. Save hundreds of hours by using our tried-and-tested templates instead of starting from scratch.
- Retain top talent People stay at companies that invest in their professional development. Our memberships demonstrate a clear commitment to your team's career growth, helping you attract and retain the best marketers in the field.
Enterprise support that scales with you
Dedicated onboarding
Get your team up and running fast with tailored onboarding sessions that align with your team's specific goals and workflows.
Quarterly business reviews
Regular check-ins to measure impact, discuss utilization, and ensure you're maximizing ROI from your investment.
Usage analytics & reporting
Track team engagement, content consumption, and certification progress with detailed dashboards — perfect for demonstrating value to leadership.
Ongoing account support
Your account manager is here to help with renewals, additions, content recommendations, and any questions that arise.
Learn from top product marketers ...
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
Your instructor, Chris Tran
Senior Product Marketing Manager, AWS
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Your instructor, Chris Tran
Senior Product Marketing Manager, AWS
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
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