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Navigating product marketing challenges in a new era [OnDemand]


The global pandemic has changed the product marketing landscape - for good.

No matter when in-person business interaction returns, how we market our products must be decidedly different.

Recently, Highspot surveyed marketers to examine the most prevalent challenges of the past year and identify the best routes to achieve your goals in the months ahead.

Catch the replay of this panel to learn:

  • The most common challenges for product marketers across globe
  • Three tried and tested ways to adapt your own PMM strategy in the face of rapid change
  • How to identify top-performing assets and improve your content performance
  • Best practices for creating compelling buyer experiences


Jarod Greene, VP of Product Marketing at Highspot
As Highspot's VP of Product Marketing, Jarod Greene is responsible for empowering Highspot’s go-to-market teams to command category leadership. Prior to Highspot, Jarod led go-to-market, thought leadership and analyst relations at Apptio and Cherwell Software, and leveraged product marketing and management strategies as an analyst at Gartner.

Libby Buttenwieser, Product Marketing Manager at Headspace
Libby leads product marketing for Headspace for Work: the employee mental health solution from Headspace, a global leader in mindfulness and meditation. In this role, she works cross-functionally with Sales and Product counterparts to define go-to-market strategy for B2B products, conduct customer research, and enable a global sales team

Marissa Gbenro, Senior Manager, Content Marketing at Highspot
Marissa Gbenro is the Senior Manager, Content Marketing at Highspot, leading the brand’s content marketing initiatives. Before life at Highspot, Marissa drove corporate marketing strategy for TrueBlue across 600 locations in the US, Canada, and Puerto Rico. Throughout her career, Marissa has focused on strategic content development and content optimization through buyer engagement and internal usage data and insights.

Written by:

Richard King

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Navigating product marketing challenges in a new era [OnDemand]