Jeff Hanrahan, Senior Director of Product Marketing at RealPage made this presentation at the Product Marketing Festival in June 2021. Watch presentations OnDemand now.

Based on my previous roles working as an engineer in the manufacturing industry before moving into product marketing, I’ve noticed there’s a lot of waste in PMM when looking at the org through a lean manufacturing lens.

In this article, I’ll discuss:

I'm going to share some tools I use to connect go-to-market strategy to execution and ensure organizational alignment.