How to get your sellers to adopt marketing content [OnDemand]
Want your sales team to start using marketing content? We've got the winning formula to help you optimize content adoption and increase sales revenue. 🧪
We've all heard that saying - "You can lead a horse to water, but you can’t make it drink.”
It’s much the same when it comes to sellers and content - the conditions have to be just right for it to work.
Sellers must have a need, the content must be easy to access, and sellers must trust that the content is valuable.
But up to 70% of sales content produced by marketing goes unused - we’re here to fix that.
Catch the replay of our session with experts from Allego as we share a research-backed formula on how to get your sellers to adopt the content produced by marketing, creating better buyer experiences and closing more deals.
Key takeaways:
- Understand the reasons behind why sellers either use or don’t use your content.
- View real-life examples of how different job functions use marketing content.
- Learn how to utilize the right marketing content, at the right time, every time.
Meet your expert host:
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Deniz Olcay, Senior Director of Product Marketing at Allego
Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.