Tune into our brand-new podcast series, Into the Fray, and join host Erik Mansur, VP of Product Marketing at Crayon, a business leader with more than 15 years of experience spanning product, marketing, and global operations.

For the past decade, Erik has worked exclusively within the digital advertising ecosystem, collaborating with stellar brands such as Google, Facebook, Twitter, Instagram, and Display.

Erik’s a bonafide expert in the competitive landscape, and in the latest addition to our catalog of auditory entertainment, he'll be welcoming a string of distinguished guests to discuss the nuts and bolts of competitive intelligence, starting with Fiona Finn, Director of Product Marketing at jane.app.

 

A little bit about Fiona

Fiona Finn is the Director of Product Marketing at jane.app, an all-in-one health and wellness practice management platform.

A 2021 Top 100 Product Marketing Influencer, Fiona is a law-student turned product marketer and is an advocate of taking calculated risks to make companies great.

Before joining jane.app, Fiona led the product marketing team at Unbounce, heading up a team of go-to-market, pricing, positioning, and competitive intelligence experts.

Key talking points

In the first episode of Into the Fray, Erik and Fiona discuss the ROI of competitive intelligence, and how a product marketer can measure the success of their CI efforts.

Product marketing confidence and metrics are also placed under the spotlight, as well as how to have tangible and intangible metrics.

Want to get involved?

Are you a competitive intelligence specialist interested in appearing as a guest on the podcast?

Contact Rose, register your interest, and step Into the Fray: rose@pmmalliance.com.

In the meantime...

Tune in