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Lights, camera, LinkedIn: Building a personal brand beyond your job title
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A product marketing professional presents a comprehensive framework for building personal brands within the product marketing field. The speaker shares their journey from being reluctant to discuss personal branding to becoming known for AI expertise in marketing. The presentation covers a five-step framework: identifying your unfair advantage and superpower, defining your market signal, finding your energy source, choosing your target audience, and leveraging existing content. The speaker emphasizes that most product marketers already have internal personal brands but need to be more intentional about developing external recognition. Key themes include being authentic, consistent posting on LinkedIn, sharing challenges and solutions, and celebrating wins publicly. The session includes practical examples of successful product marketing personal brands and provides actionable steps for attendees to identify what they want to be known for in the market. The speaker concludes with tactical advice for LinkedIn content creation and audience building.
Michele Nieberding, Director of Product Marketing, Treasure Data
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