Most messaging is forgotten within days. Here's the science behind making it stick.

Product marketers spend countless hours refining positioning, crafting value propositions, and building content for sales teams. Yet most messaging is forgotten within days, leaving sales struggling to recall and deliver the stories that influence buyers.

But what if the problem isn't the message itself, but how the human brain processes and retains it?

In this free live session, Deniz Olcay (VP Marketing, Allego) walks through findings from a new study, The Neuroscience of Effective Messaging, and how top PMM teams are applying neuroscience-backed principles to create messaging that sticks with sales, gets used in customer conversations, and drives real consistency in the field.

What you'll take away…

  • Why some messaging sticks, and most doesn’t. The cognitive mechanics behind what the brain holds onto and what it discards within days.
  • The neuroscience behind recall, retention, and buyer influence. How the brain actually processes messaging, and what that means for the way you structure your positioning, value props, and content.
  • How to structure messaging for maximum sales adoption. The formats and patterns sales teams internalise vs. the ones that get filed away and forgotten.
  • How to reinforce messaging through coaching, practice, and field application. What it takes to close the gap between 'rolled out' and 'remembered'.
  • Strategies to help sales deliver the right message at the right time. Turning your content investment into consistent execution in customer conversations.

Who this is for…

If you're responsible for positioning, messaging, content, or sales enablement, and you've wondered why the messaging you build doesn't land in customer conversations, this is for you. 

You'll leave with the science behind why messaging sticks, a framework sales internalize, and ways to reinforce it through coaching and field application. 

Messaging that isn't just created, but remembered, used, and drives results.

Meet your speakers…

Deniz Olcay
VP of Marketing, Allego

Deniz brings a sales-centric background, from sales training at RAIN Group to leading Product Marketing at Dun & Bradstreet, where he managed a 12+ product portfolio worth $650M+ and helped train a 500+ person sales team.

He's intimately familiar with the challenges of arming sales with the knowledge and tools they need to win in customer conversations.

Adam Drought
Senior PMM, Allego

As a Senior Product Marketing Manager at Allego, Adam brings more than a decade of experience spanning product marketing, demand generation, go-to-market strategy, and sales enablement.

Prior to Allego, he led product marketing for the D&B Hoovers portfolio at Dun & Bradstreet, launching new products, driving revenue growth, and strengthening alignment across sales, product, and marketing teams.