New product project planner

When launching a new product, planning every phase meticulously is critical to success. The new product project planner template is here to guide you through the entire product lifecycle, ensuring you’re always aligned with your goals.

From pre-launch research to post-launch evaluations, this template provides a comprehensive framework to organize your efforts, track progress, and keep your team on the same page.

What is a new product project planner template?

The new product project planner template is a structured tool designed to simplify the complex process of managing a product launch.

It breaks down the product lifecycle into key phases – pre-launch, launch, and post-launch – helping you organize objectives, activities, and timelines.

With sections for tracking responsibilities, durations, and KPIs, this template ensures that nothing falls through the cracks, no matter how ambitious your goals are.

Who’s it for?

This template is for product marketers, product managers, and growth teams responsible for bringing new products to market. It'll help you coordinate efforts across departments, align teams on goals, and ensure every stakeholder knows their role.

How to use the template

1. Start with the pre-launch phase: Use the template to outline your market research, define target segments, and plan internal training. This is where you’ll ensure your team is prepared and your goals are well-defined.
2. Plan your launch activities: Map out promotional campaigns, technical readiness checks, and go/no-go decisions. The template makes it easy to align marketing, development, and partner teams.
3. Evaluate post-launch performance: After the product is live, use the planner to monitor KPIs, gather user feedback, and refine your strategy for the next iteration.

Download your new product project planner

New product project planner

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