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PMM Talks | Product marketing & analyst relations | OnDemand

PMM Talks | OnDemand

Watch OnDemand

Watch OnDemand

Increasingly, we are seeing product marketers taking on more and more responsibility as the function grows.

Not only does this reflect the value the product marketers are delivering to their wider orgs, but it also demonstrates that senior leadership are increasingly keen to give product marketers a wider breadth of responsability and reaping the benefits.

An area we have seen this particularly prevalent in is the managing of analyst relations. As more PMMs find this in their wheelhouse we're hosting this discussion to not only dive into the what, why and how of analyst relations but also the additional value product marketers can bring by owning this.

Join our session this month and hear our experts discuss:

  • Analyst relations is increasingly sitting with PMMs, why is this?
  • Advice for a PMM undertaking managing analyst relations for the first time (what to do and crucially, what NOT to do)
  • Should every company have an analyst relations strategy? What are some of the key benefits?

Just a few small points to cover then… 💥

This session is live and interactive so come armed with your burning questions 🔥

Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.

Meet the speakers:

Nanditha Vijayaraghavan, Marketing & Growth Director at Trusted Family

Nanditha is the Marketing & Growth Director at Trusted Family where she spearheads the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations. Nanditha is based in Brussels, Belgium.

Tamara John, Director, Marketing & Comms at Sisu Data

Tamara John is the Director of Marketing & Comms at Sisu Data. The Sisu Data Decision Intelligence Engine uses machine learning powered analytics to help companies make the best decision. From increasing customer retention to reducing incidents, companies across industries trust Sisu to help them focus on what matters most. Previous roles have seen Tamara sharpen her marketing skills at Looker which was acquired by Google in 2019.

Div Manickam, Author | Mentor | PMM Talks Host

Like an alchemist, Div loves the magic of bringing two worlds together in work and life. From frameworks to mentoring to bring the best in each other, she enjoys sharing her experiences on authentic leadership, mindfulness, mental wellbeing and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. She is committed to break the stigma and be a voice for the unspoken.

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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PMM Talks | Product marketing & analyst relations | OnDemand