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PMM Talks | The State of Product Marketing Leadership

PMM Talks | Leadership | OnDemand

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As the profile and strategic significance of product marketing increases within organizations, we are seeing more and more leaders emerge from a PMM background.

Our annual, industry-leading report, The State of Product Marketing Leadership, delivers unrivaled insights into the ambitions and origins of current and future product marketing leaders.

Following its release on March 16, March PMM Talks session coved the key findings, such as:

  • What are the ambitions of future PMM leaders, are they vying for the c-Suite?
  • Identifying where, when and how to successfully progress up the product marketing ladder
  • The ever-evolving challenges of team management
  • Establishing a strategy that supercharges your product growth
  • Setting OKRs and measuring your teams success

Meet the speakers:

Hugo Macedo, Sr. Director of Product Marketing at PandaDoc

Hugo loves discovering and developing market opportunities using his experience and knowledge of marketing, digital business, product development, strategy, and leveraging on his leadership and team management skills.

Kirsten Jepson, Director, Global Product Marketing at TELUS International

Kirsten currently leads a high-performing global team of domain experts that cover Product Marketing for a full suite of Digital Customer Experience products, services and solutions. Previously, she covered credit card platforms, emerging prepaid card products, and other fintech solutions.

Igor Kranjčec, Head of Marketing at Mediatoolkit

Igor is helping SaaS companies grow by implementing and executing digital marketing, product marketing, product analytics, external knowledge management, retention, x-sell and up-sell activities, building relationships & loyalty, driving brand, and digital marketing activities.

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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PMM Talks | The State of Product Marketing Leadership