Thursday, October 13
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live session.Watch OnDemand
Product marketing is a strategic function requiring creativity, collaboration, and influence.
So, this often leads us to focus on software metrics for corporate-wide numbers to measure the success of the product marketing function.
But, with this, product marketing often lacks the metrics and processes to demonstrate the science of the function.
Join Anaud Ganpaul, VP of Product at GSoft, formerly Head of Product Marketing at Achievers, as he shares some of the exciting practices that have opened up in product marketing that enable PMMs to be more data-driven and influential in our organizations.
Join this session as we cover:
- What is the science of product marketing?
- How can you structure and measure product marketing?
- What are the technologies PMMs use to be more scientific?
- How can you communicate these results more effectively?
About the speaker
Anaud Ganapaul, Vice President of Product, GSoft is a results-driven product leader with over 25 years of product marketing experience.
Anuad has led marketing and strategy functions including product marketing, analyst relation, customer marketing, content marketing, and sales enablement. Building out the product marketing function in multiple organizations.Watch OnDemand