Product marketing is one of the most impactful — and often misunderstood — roles in tech. And in Africa, it’s also one of the most overlooked.

As startups scale and customer needs grow more complex, the product marketing gap is holding back growth, product adoption, and user alignment.

In this live panel discussion, we’re shining a spotlight on the importance of product marketing across the African continent — and helping the next wave of PMMs get their start.

Date: Thursday, May 8
Time: 6:00 pm EAT
Location: Online

What to expect

In this session, we’ll cover:
✅ What product marketing actually is
✅ Why it's crucial to startup success in Africa
✅ Real-life stories from African PMMs
✅ How to break into the role and where to begin
✅ Free resources, next steps, and future webinar topics

This is the first in a dedicated series aimed at building product marketing awareness and talent across Africa.

Meet your speakers

👋 We’ll be joined by product marketers from across the continent who’ve built their careers from the ground up.

Moderator: Carolyne Mweberi
Senior Product Marketing Manager at Qhala

Carolyne Mweberi is a certified Senior Product Marketing Manager at Qhala, with a passion for positioning innovative technologies in Africa's frontier and emerging markets. With deep expertise in customer-centric storytelling and go-to-market strategy, she excels at translating complex software solutions into impactful value propositions. Through a data-driven and CX-first approach, Carolyne helps businesses unlock market opportunities and drive meaningful growth.

Panelist: Temilade Adelakun
MBA at Chicago Booth | Ex-Google

Temilade Adelakun is an MBA candidate at the University of Chicago Booth School of Business and a former product marketer at Google, where she led high-impact projects shaping the tech landscape across sub-Saharan Africa. With a background in mechanical engineering and hands-on experience in product marketing, innovation strategy, and product management, Temilade brings a rare blend of technical expertise and business acumen to every challenge.

Temilade is passionate about driving digital inclusion, empowering women and youth in STEM, and harnessing technology for social good. Her work bridges strategy and execution, with a mission to unlock opportunities, foster entrepreneurship, and catalyze tech-driven development across Africa. Temilade is a connector who is committed to building communities and inspiring the next generation of innovators through purposeful leadership and transformative solutions.

Panelist: Sibongani Malumo
Product Marketing Manager at Sage South Africa (Pty) Ltd

Sibongani Malumo is a seasoned Product Marketing Manager at Sage South Africa, bringing over 12 years of experience in driving strategic marketing initiatives, product launches, and customer-centric value propositions. With deep expertise across the full marketing mix and sales cycle, she excels at aligning cross-functional teams, identifying market needs, and delivering impactful go-to-market strategies. Sibongani is passionate about crafting solutions that resonate, fuel growth, and maximize customer and shareholder value.

Panelist: Godspower Eseuhobo
Co-Founder & CEO at Discrimination Watch

Godspower Eseurhobo is the Co-Founder & CEO of Discrimination Watch, a platform tackling systemic bias through data-driven solutions. A recognized voice in the future of work, he blends expertise in product marketing, AI, and agile practices to drive inclusive innovation and social impact. Based in Lagos, Nigeria, Godspower is also a professional chess player and active ecosystem builder, passionate about creating equitable opportunities through technology and collaboration.

Panelist: Richard Ferreira
Product Marketing Manager at Canonical 

Richard is a Product Marketing Manager for Ubuntu at Canonical, where he helps bring open-source software to global audiences while also commercializing them for enterprises. With a background as a designer, developer, and product manager, he’s worked across B2B SaaS, fintech, marketplaces, and productivity tools — always with a multidisciplinary edge that blends technical know-how with sharp storytelling. Born and raised in Mozambique, Richard studied engineering at the University of Cape Town and is an Included VC Fellow. He’s based in Portugal and enjoys running, solving speedcubes, and stand-up comedy.