Software has eaten the world, resulting in tech-savvy buyers with super high expectations for digital experience.

Breaking through to this audience and helping them see the value of your products has never been harder - so how are the best companies able to do it?

Catch the replay of  this webinar to discover how top companies lead with their products, deploying the top strategies and tools to deliver a new style of marketing that's product first.

Key takeaways:

  • Exploring the persona of today’s changing buyer and how it impacts you
  • The need for marketing to adapt in a product-first world
  • Examples of the hottest tools and strategies used by winning companies


Marcus Andrews is the Director of Product Marketing at Pendo, leading a team of marketers that position products, create go-to-market strategies, and launch products.

He is  an active member of the larger product marketing community, a writer, speaker, co-creator and former host of The Product Marketing Experts Podcast.