Every great PMM team needs a great leader. Someone who not only understands how to position, launch and nurture a product but can motivate their team to do the same as well.
This course covers all the key aspects of effective leadership within the PMM space. If you’ve recently been promoted to a leadership role or you’re hoping to establish yourself as a leader soon, this course will be invaluable to you.
Been a leader for a while? Not a problem. You’ll still find informative and instructive content to help refine your skills and optimize your team’s performance - based on lots of real-world examples and all the latest trends, naturally.
Just a selection of the modules packed into this course include: pricing, budgets and impact, product marketing strategies, structuring your PMM team, analyst relations, goals, prioritization, and sooo much more.
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This course is being created by our in-house content and product marketing guru Bryony Pearce, with input and guest lectures from product marketing leaders at orgs like LinkedIn, Adobe, HubSpot, Unbounce, and more.