PMA | Slack Newsletter

Product Marketing Alliance

March 24, 2023, | Get this weekly Slack newsletter direct to your inbox

๐Ÿ”ฅ Fresh content ๐Ÿ”ฅ

On the PMA platform, we covered the following:

๐Ÿ’ญ Are you involved in GTM in your organization?

Whatever your contribution to Go-to-Market, we want to hear from you!

With this yearโ€™s State of Go-to-Market survey, weโ€™re doing things differently. Thereโ€™s no one team that makes up a GTM strategy, which means a comprehensive Go-to-Market report canโ€™t focus on just one team either.

With this report we're focusing the spotlight on you, the people who make Go-to-Market happen, to ensure your peers understand your responsibilities and challenges in the GTM process. Because when you're all speaking the same language you'll be able to Go-to-Market better, together.

๐ŸŒŸ Have your say

๐Ÿ“ฃ Events ๐Ÿ“ฃ

๐Ÿ‡บ๐Ÿ‡ธ Product Marketing Summit Denver | April 5-6, 2023
๐Ÿ‡ณ๐Ÿ‡ฑ Product Marketing Summit Amsterdam | May 10-11, 2023
๐Ÿ‡บ๐Ÿ‡ธ Product Marketing Summit Las Vegas | May 24-25, 2023
๐Ÿ‡บ๐Ÿ‡ธ Product Marketing Summit Seattle | June 15-16, 2023

๐Ÿ“ข Submit a proposal to speak at Product Marketing World 2022

๐ŸŽค PMM Talks
Learn from PMM leaders in the field in our live sessions.

๐ŸŽค PMMnow
Powerful content - streaming once per week, every week.

๐ŸŽค Meet-ups
In-person events with product marketers from all over the globe.

๐ŸŽค Leadership meet-up
Connect with your peers in this closed group and build your leadership skills.

๐Ÿ’ก Spotlight ๐Ÿ’ก

๐Ÿš€ Join the next wave of product marketing leadership.

Enrollments are now open for the next cohort of our Leadership Accelerator program.

Take the first step on your path to becoming an exceptional product marketing leader when this eight-week program kicks off on May 8.

Walk away with:

๐Ÿ… Knowledge, tools, and templates ready to build a successful product marketing strategy.
๐Ÿ’ก Insights from the likes of leaders at Uber, Unbounce & LinkedIn on how to build, structure, and scale PMM teams.
๐Ÿ’ฐ Tried-and-tested strategies for pricing and budgeting that make an impact.
๐Ÿ’ช Skills to influence people, handle objections, and tie PMM to revenue.
๐Ÿ“ˆ A plan on how they can progress in their career and into the C-suite.

Enrol now

๐Ÿป Meetups ๐Ÿป

๐Ÿ‡บ๐Ÿ‡ธ PMA Fort Lauderdale
March 30 | Funky Buddha | 7:00pm EST
๐Ÿ“ฎRSVP here

๐Ÿ‡บ๐Ÿ‡ธ PMA San Francisco
March 31 | Charmaine's rooftop | 6:30pm PST
๐Ÿ“ฎRSVP here

๐Ÿ‡ณ๐Ÿ‡ฑ PMA Amsterdam: PMM Company Tour: Channable
April 6 ย | Channable, Utrecht | 17:00 CET
๐Ÿ“ฎRSVP here

๐Ÿ‡บ๐Ÿ‡ธPMA Boston
April 13 | TBA | 7:00pm EST
๐Ÿ“ฎRSVP here

๐Ÿ‡ฉ๐Ÿ‡ช PMA Berlin
May 4 | TBA | 7:00pm CET
๐Ÿ“ฎ RSVP here

๐Ÿ‡บ๐Ÿ‡ธPMA Denver: Book Club
June 14 | Zeppelin Station | 6:00pm MST
๐Ÿ“ฎRSVP here

๐ŸŽ‰ Huge thank you to our PMA Ambassador Adam Miller for leading our LA meetup on Thursday!

Want updates? Look for these cities in slack to get direct updates (Just search โ€™#pmm-โ€˜city nameโ€™ or join our community space here)

๐Ÿ’ฌ Topics of Conversation ๐Ÿ’ฌ

  • How do you track activities per stage during a product launch? Join the chat!
  • What's the best/worst B2B saas positioning you've seen? Join the chat!
  • What kind of presentation topics would you suggest for a lunch and learn with a PM audience? Let us know!
  • When creating your GTM launch plan, do you include 'post-launch activities' in it? Join the chat!
  • Can anyone suggest a great competitor battle card template? Let us know!

๐Ÿš€ PMM jobs ๐Ÿš€

  • is hiring for a Director of Product Marketing - Apply now
  • The Knot Worldwide is hiring for a Director of Product Marketing - Apply now
  • La Fosse is hiring for a Product Marketing Manager - Apply now
  • Intercom is hiring for a senior PMMs - Apply now Akeno is hiring for two product marketers - Apply now

PMA RECRUIT - Your 360ยฐ recruitment partner, offering bespoke candidate sourcing through to placement.

Our latest UK-based client is a leader within the DevOps space and theyโ€™re seeking an experienced Director of Portfolio Marketing to lead their Product Marketing and Customer Marketing teams to support the company's growth.

Weโ€™re also working with one of the UKโ€™s fastest-growing tech companies to source them a Senior Product Marketing Manager as they enter their scale-up phase.

Please do get in contact if youโ€™re seeking quality product marketers.

๐Ÿ“š Courses ๐Ÿ“š

Advanced Product Marketing Certified is now here.
Dedicated to seasoned PMMs, this program combines the tactics and strategies needed to set yourself up for the peak of your career.

Learn how to:
๐Ÿš€ Execute successful product/feature/market launches.
๐Ÿ“ Own GTM strategies at large and small companies.
๐Ÿ’ฐ Keep products on the market by owning the customer cycle.
๐Ÿ“ˆ Build and manage high-performing teams.

Take yourself from senior to superiorโ€ฆ

Check it out >

Pricing virtual workshop is back, May 30, 2023
In just three hours, Div Manickam, PMA Mentor, Instructor & Ambassador will ensure you can:

๐Ÿ’ฐImplement the most up-to-date pricing strategies,
๐Ÿ’ฐOptimize your pricing for maximum profitability, and
๐Ÿ’ฐTailor your pricing strategy to better meet customer needs.

Join our pricing virtual workshop and see the results for yourself.

Want to improve your GTM strategies?
You Can Start Now. ๐Ÿคฉ August 24 & 31, we're hosting a two-part virtual Go-to-Market workshop with our expert in residence, Holly Watson, Senior PMM at AWS. ๐ŸŽ‰

Get ready to be hands-on over 2x 90-minute sessions, as we dive into stakeholder responsibilities, messaging, positioning, and competitive intel using frameworks, templates, and structure that you can apply to your next go-to-market.

Save your spot and redefine your entire Go-to-Market strategy. ๐Ÿ‘ˆ

๐Ÿ“š Product Marketing Certified: Core โ†’ Trusted by the worldโ€™s biggest brands, learn the A-Z of your role with the only accredited certification for PMMs and those looking to transition.

๐Ÿ“š Product-Led Growth Certified: Core โ†’ Bring the maximal value out of your product, improve user experiences, and increase go-to-market efficiency.

๐Ÿ“š Sales Enablement Certified: Core โ†’ Build a stellar internal program that instills confidence in your reps, cuts selling time, propels your win rates, and optimizes revenue.

๐Ÿ“š Mastering Product Marketing โ†’ Subscribe and access the entire Masters-level suite and start nailing your strategic value. 20+ industry-standard courses for the price of just four.

๐Ÿ“š Product Marketing Certified: Leadership โ†’ Gain the fundamental skills to implement a range of leadership styles and guide your PMM team with authority, influence, confidence, and innovation.

This year, we're taking Product Marketing Certified: Core live and in-person to:

๐Ÿ‡บ๐Ÿ‡ธ Boston: April 12-13
๐Ÿ‡บ๐Ÿ‡ธ San Francisco: April 26-27
๐Ÿ‡ฉ๐Ÿ‡ช Berlin: May 3-4
๐Ÿ‡ฌ๐Ÿ‡ง London: May 17-18
๐Ÿ‡บ๐Ÿ‡ธ Minneapolis: June 1-2
๐Ÿ‡บ๐Ÿ‡ธ Chicago: June 7-8
๐Ÿ‡บ๐Ÿ‡ธ New York: September 27-28
๐Ÿ‡บ๐Ÿ‡ธ Denver: October 4-5
๐Ÿ‡ฎ๐Ÿ‡ช Dublin: October 25-26
๐Ÿ‡บ๐Ÿ‡ธ Atlanta: November 15-16
๐Ÿ‡บ๐Ÿ‡ธ Seattle: December 6-7

If you wanna get certified IRL, by an expert in resident, with 25 fellow PMMs, this is your sign.

Find a course near you. ๐Ÿ‘ˆ

Want updates? Look for these cities in Slack to get direct updates (Just search โ€˜#pmm-โ€™city nameโ€™)

๐Ÿš€ Membership ๐Ÿš€

๐Ÿ’ช Solo PMM Virtual Meetup
April 4 | Live on Zoom | 9am PST
๐Ÿ“ฎ RSVP here

๐Ÿ† Leadership Meetup
April 12 | Live on Zoom | 9am PST
๐Ÿ“ฎ RSVP here

๐Ÿง  Monthly Mastermind (Exec only)
April 13 ย | Live on Zoom | 10am PST
๐Ÿ“ฎ RSVP here

๐ŸŽค Webinar: Avoid a GTM belly flop by tying release value across your portfolio
April 12 | Live on Demio | 13:00 EST
๐Ÿ“ฎ RSVP here

Want to learn from the worldโ€™s leading product marketers? Access an ever-growing bank of templates, content, and presentations? Reach your product marketing potential? And smash the success of your product out of the park? Who doesnโ€™t? ๐Ÿ‘€

Well, with a PMA membership plan - aka the quintessential kit for leveling up your product marketing efforts - you can. ๐Ÿ™Œ

Get inspired. Get the insider track. Wow your stakeholders.

โญ๏ธ Become a member โญ๏ธ

๐Ÿ‘‚ Feedback ๐Ÿ‘‚

This Slack newsletterโ€™s all about you and for you, so weโ€™d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests. ย 

Enjoying the community? Let us know on G2!

Would mean the world coming from you ๐Ÿ’• The first 25 today get a $20 Amazon voucher.

โœ๏ธ Editors โœ๏ธ

The Slack newsletter editors are @Richard King & @Christina Graham

Please let us know if youโ€™d like to contribute as an editor or be in the sponsored spotlight.

๐ŸŽค Invite your network
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