September 22, 2023
🔥 Fresh content 🔥
On the PMA platform, we covered:
- So you want to become a product marketing manager? [Article]
- A PMM's guide to international launches | Olga Laul, Regional PMM at Google [Podcast]
- Making your mark: The PMM's startup survival guide
🗞️ New playbook: Transitioning to the C-suite🗞️
Keen to sink your teeth into an irresistible slice of PMM content? Well, we have just the thing: PMA’s brand new playbook: Breaking barriers: Transitioning to the C-suite. 🏆
Take your career progression into your own hands as we delve into:
🗺️ Common career paths and skills to prepare you for your expedition
🧠 The mindset and capabilities that set successful leaders apart
🎯 Actionable advice and success stories from leading executives
You’re gonna love it: Breaking barriers: Transitioning to the C-suite
🏆 Product Marketing Awards 2023 🏆
Less than two weeks left to leave your nominations! We want to hear who you think should take the title of 2023:
→ Product Marketing Leader of the Year
→ Product Marketing Team of the Year
→ Product Marketing MVP of the Year
→ Product Marketing Newcomer of the Year
→ Positioning & Messaging Maestro of the Year
→ Product Launch of the Year
→ Top Companies to Work in Product Marketing
Voting closes next Wednesday.
🍻 Meetups 🍻
🇪🇸 PMA Madrid
October 4 | TBA | 6:00 pm CEST
🇳🇱 PMA Amsterdam: Product Marketing Company Tour: Salesforce
October 5 | Salesforce | 4:30 - 7:00 pm CEST
🇬🇧 PMA London Diversity Series: Allyship and building a diverse team
October 12 | Holborn | 6:00 pm BST
🇺🇸 PMA Orange County
October 19 | Bosscat Kitchen and Libations | 6:00 pm PDT
📚 PMA Book Club: Forget The Funnel | Live with Georgiana Laudi
October 19 | Live online | 5:00 pm BST
🇮🇳 PMA India: PMM Challenges
October 25 | Live online | 6:00 pm IST
🇧🇷 PMA São Paulo
October 26 | Colchetes Café | 7:30 pm BRT
🇬🇧 PMA London: PMMFix
October 27 | Live online | 1:00 pm BST
📮 RSVP here
🧘 PMM Therapy Session
October 27 | Live Online | 12:00 EDT
Want updates? Look for these cities in Slack to get direct updates (Search’#pmm-‘city name’ or join our community space here)
📣 Events 📣
Hear that? The clock is ticking! It’s time to snap up your complimentary tickets for Masters of Product Marketing.
Final chance to save:
Your early bird passes 🐦expire at the end of the day today (Friday September 22 at 11:59pm). Don’t miss this chance to save!
All our global summits 🌏
🇨🇦 Product Marketing Summit Vancouver | October 11
🇺🇸 Product Marketing Summit Boston | October 17 & 18
🇦🇺 Product Marketing Summit Sydney | October 31 & November 1
🇸🇬 Product Marketing Summit Singapore | November 8
🇺🇸 Product Marketing Summit Chicago | November 15 & 16
🇬🇧 Product Marketing Summit London | November 29 & 30
🇨🇦 Product Marketing Summit Toronto | November 29 & 30
💬 Topics of Conversation 💬
What system do you have in place to make product how-to & marketing videos look professional?
Join the chat!
🚀 PMM jobs 🚀
Want to browse more? Have a look at #pmm-jobs in the PMA Slack
PMA RECRUIT - Your 360° recruitment partner, offering bespoke candidate sourcing through placement.
Our latest UK-based client is a leader within the DevOps space. They’re seeking an experienced Director of Portfolio Marketing to lead their Product Marketing and Customer Marketing teams to support the company's growth.
We’re also working with one of the UK’s fastest-growing tech companies to source a Senior Product Marketing Manager as they enter their scale-up phase.
Please do get in contact if you’re seeking quality product marketers.
📚 Courses 📚
Want to beef up your L&D budget? Check out our bundles
→ Pro+ Membership Plan | Everything to satiate your lifelong L&D needs. With access to Pro Membership and 24+ industry-standard courses, you’ve got all the resources in one spot.
→ Exec+ Membership Plan | Been in product marketing for 4+ years? This is the all-encompassing bundle that covers all the knowledge gaps to becoming a fantastic leader.
🚀 Membership 🚀
🎯 PMM Summit San Francisco 2023This week we’ve been in San Francisco meeting and mingling with you all at the Product Marketing Summit.
We’ll be uploading footage from the day to your OnDemand video library very soon. But in the meantime, why not check out the two-day summit agenda and earmark the sessions that take your interest to catch-up on?
🎬 Upcoming events:
🎥 Expert Session: Understand your buying centers better
September 27 | Live Online | 9:00 am PST | 17:00 pm BST
📮 RSVP here
🎥 Masters of Product Marketing October 4 & 5 | Live Online | 6:00 am PST | 14:00 pm BST
📮 RSVP here
🎥 PMM Powerhour
September 28 | Live Online | 9:00 am PST | 5:00 pm BST
📮 RSVP here
Did you know we have a mentorship program for Pro and Exec members?
We don’t take our mentor program lightly. Every applicant is carefully vetted and only the crème de la crème product marketers come on board. It’s CV-worthy in and of itself.
Becoming a product marketing mentor has tonnes of upsides to it…these are only a few of them:
🎯 Help other product marketers reach their potential
🙌 Give back to the community and leave your legacy
💡 Gain fresh perspectives and learn from your protégé
Want to learn from the world’s leading product marketers?
Access an ever-growing bank of templates, content, and presentations? Reach your product marketing potential? And smash the success of your product out of the park? Who doesn’t? 👀
Well, with a PMA membership plan - aka the quintessential kit levelling up your product marketing efforts - you can. 🙌
Get inspired. Get the insider track., Wow, your stakeholders.
⭐️ Become a member ⭐️
👂 Feedback 👂
This Slack newsletter’s all about you and for you, so we’d love to know what you think. Please help us make it the best it can be by sharing your feedback, suggestions, and requests.
Are you enjoying the community? Let us know on G2!
Would mean the world coming from you 💕 The first 25 today get a $20 Amazon voucher.
✏️ Editors ✏️
The Slack newsletter editors are @Richard King & @Christina Graham
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
🎤 Invite your network https://pmmalliance.co/invite
🔗 Public newsletter link: http://productmarketingalliance.com/
Slack Member count: 41,714