Mike McGee is the Director of Product Marketing at Vantaca, helping to usher in the connected future of community management alongside a team of exceptionally talented Product, Partner, and Customer Marketing pros. He serves as Vantaca's PMM "Editor-in-Chief", owning positioning and messaging cohesiveness, competitive intelligence and enablement, and go-to-market strategy for a service delivery platform covering more than 6 million doors nationwide. Mike is almost certainly one of Seth Godin's 1000 True Fans, asks himself What Would April Dunford Do? before making major decisions, and believes Steve Jobs was a first-ballot hall of fame PMM. All that is to say, he believes the best marketing respects its audience, understands them deeply, and cares a lot about making things better for them. This perspective has been shaped by a 20-year career spanning sales, customer success, and marketing, building relationships across industry and vertical. Each role was a front-row seat to how the real people on the other side of the equation think, decide, and measure success — and that experience shapes everything his team produces today. Mike lives and works north of Boston with his wife, son, and dog, eagerly drinks more coffee than is recommended, reads whenever he can, identifies as a fractional runner, and loves metal music and pro wrestling.

Erin Stephan leads Product Marketing at Aqua Security, where she shapes how technical security and AI products are brought to market. She specializes in translating complex technology into clear messaging and strong go-to-market strategy. She works closely with product and sales teams to ensure strategy turns into execution. In her free time, she loves traveling and exploring new places.

I love products that are difficult to explain, the kind that require a bit of thinking before they click. My skill is taking that complexity and turning it into something people actually understand.

Currently, I lead product marketing at Trezor, the original Bitcoin hardware wallet company, focusing on the intersection of hardware and crypto security. Before Trezor, I spent years in the analytics space at GoodData, the leading AI-powered cloud analytics platform, and helped build the product marketing community here in Prague.

At my core, I’m a tech enthusiast who firmly believes that open-source code is how we take back control.

Amit Alagh is a recognised product marketing thought leader, PMA Ambassador, and London Chapter Lead for the Product Marketing Alliance.

He is the founder of PMM Supper Club, a monthly dinner series designed to create safe, supportive spaces where product marketers can connect, share experiences, and build meaningful relationships. Amit also hosts and moderates PMM Fix and co-founded A/B Anonymous (PMM Therapy Hour) — two global PMA meetups held under Chatham House Rules, focused on honest, open conversations about the realities of PMM careers.

Currently Head of Product Marketing at RWS, Amit’s work spans competitive intelligence, sales enablement, and go-to-market strategy. He is particularly known for building modern competitive intelligence functions, including AI-powered research workflows, win/loss analysis frameworks, and leadership-ready insight programmes.

Recognised among the Top 100 Product Marketing Influencers worldwide, Amit was named Product Marketing Newcomer of the Year (2021), nominated for Product Launch of the Year and Product Marketing MVP in 2022 and 2023, and awarded Rising Star of the Year (2024).

His philosophy is rooted in Seva — service to others — and a belief that we grow strongest when we lift each other up.

With over a decade of experience in B2B product marketing across startups and big tech, I currently lead Google Cloud’s Product Marketing efforts in Data & AI, driving messaging strategies, tier-1 launches, high-impact campaigns, developer programs and product-led growth marketing.

With more than 15 years of product marketing experience, Tom is dedicated to helping Fluvio clients accelerate their PMM functions. His team has led dozens of diverse consulting engagements across verticals such as payments, ad tech, vertical market SaaS, and many more. He has guided product marketing teams in designing effective organizational structures and implementing core programs including launch methodology, messaging and positioning, enablement, and competitive intelligence.

Tom joined Fluvio after spending nearly a decade leading SaaS PMM teams in enterprise automation, registration, health and fitness, digital publishing, and payments. Tom holds a marketing degree from the University of Texas at Austin McCombs School of Business and is the Product Marketing Alliance ambassador for Dallas-Fort Worth.

Sharon Markowitz is a seasoned B2B2C SaaS product and partner marketing leader known for building and scaling go-to-market functions that accelerate customer adoption and deliver measurable business growth. She has held impactful roles at companies including Intuit, Zoom, LinkedIn, and Indiegogo, and is often brought in early to define strategy and lead execution in high-growth environments. At Zoom, Sharon led go-to-market strategy for the App Marketplace and launched the company’s first AI productivity app bundle. At LinkedIn, she helped shape messaging for recruiting solutions, demonstrating how AI could accelerate hiring outcomes. She is also the founder of Your Career Wings, a coaching practice where she supports professionals navigating career transitions, strengthening networking strategy, and developing authentic personal brands. Named a Top 100 Product Marketing Mentor by Sharebird, Sharon brings a practical, real-world perspective grounded in leadership, clarity, and growth.

I’m a B2B product marketing leader who helps teams bring complex products to market with clarity, especially in environments where the story is hard to tell, the buyer journey is nuanced, and alignment really matters. My background as an industry analyst means I’m particularly strong at separating signal from noise and translating market and customer insight into clear GTM decisions. It’s shaped how I evaluate positioning trade-offs, prioritize what actually matters to buyers, and avoid over-engineering narratives as companies scale. I currently lead Product Marketing at Reality Defender, where I focus on positioning, launches, and sales enablement for a deepfake detection platform used by enterprises to protect against disinformation and impersonation attacks. Previously, I founded and led the entire marketing function at Duro, where I established the company’s messaging and built the initial marketing systems. Earlier in my career, I spent a decade as an industry analyst at Omdia (formerly Ovum), advising global technology companies on market trends, competitive positioning, and messaging. That experience continues to inform how I think about product marketing, not as a set of deliverables, but as a strategic function grounded in evidence, judgment, and clarity.

Pablo Ylarri

Senior Product Marketing Manager, Latin America – Galileo Financial Technologies (a SoFi company) Pablo Ylarri is a seasoned product marketing leader with over two decades of experience in the fintech and banking sectors. Based in Buenos Aires, he combines deep financial expertise with technological insight and academic rigor. In his current role as Senior Product Marketing Manager for Latin America at Galileo Financial Technologies, Pablo oversees go-to-market strategy, product launches, and regional marketing campaigns across the Latin America and Caribbean markets. He is known for bridging the gap between technical product teams and market needs, crafting clear product narratives that resonate with banks, fintech innovators, and consumers in the region.

Career Journey

Pablo’s professional journey spans both major global banks and cutting-edge fintech companies. He began his career in banking, serving as a Digital Banking Senior Analyst at HSBC Bank Argentina and later as Digital Strategy Manager at Banco Itaú. In these roles, he spearheaded digital transformation initiatives, focusing on online banking innovation, user adoption, and customer experience improvements. His work in traditional banking honed his skills in strategy, user activation, and sales enablement, laying a strong foundation in understanding how technology can improve financial services. Transitioning to the fintech arena, Pablo joined Technisys, a Latin American digital banking platform provider that would later become part of SoFi’s technology platform. At Technisys (now integrated with Galileo), he led multiple product teams and drove digital product strategy. Following Technisys’s acquisition by SoFi in 2022 and its merger with Galileo, Pablo took on an Engineering Manager role, leading a team of engineering architects. In this capacity, he gained a deep technical understanding of core banking systems and firsthand insight into client needs and market gaps. Pablo’s diverse background in product and engineering leadership ultimately paved the way for an entrepreneurial pivot within the company. In 2023, he identified a critical gap in Galileo’s Latin American market approach: the absence of a dedicated product marketing function for the region. Drawing on his cross-functional experience, Pablo pitched the idea of a Regional Product Marketing Manager role to company leadership. He made a compelling business case that Latin America’s rapidly growing fintech client base needed tailored product narratives and localized go-to-market strategies. His initiative paid off – leadership embraced the idea, and Pablo transitioned from engineering into the very role he proposed. Establishing this product marketing function for LATAM stands out as one of his major accomplishments, demonstrating his ability to spot opportunities and drive organizational change.

Current Role and Responsibilities

As Galileo’s Product Marketing Manager for Latin America, Pablo is responsible for shaping and communicating the value of Galileo’s fintech solutions in regional markets. He leads all product marketing efforts across the LAC region, which includes crafting product positioning and messaging that reflect local market dynamics, regulatory environments, and cultural nuances. Working closely with product development teams, he translates complex technical capabilities into clear, compelling narratives that address the specific needs of Latin American banks, fintech startups, and partners. In practice, Pablo orchestrates product launches and regional go-to-market plans for Galileo’s suite of financial technology offerings – from digital banking platforms and payment APIs to card issuing and core banking solutions. He collaborates with sales and customer success teams to ensure they are equipped with localized marketing collateral, training, and competitive insights to win business and serve clients effectively. Additionally, he acts as a conduit between Galileo’s North American headquarters and its Latin American clients, ensuring that product innovations are aligned with regional opportunities. Pablo’s role is pivotal in driving market adoption and growth for Galileo’s products throughout Latin America, making him a key player in the company’s international expansion strategy.

Education and Academic Involvement

Pablo’s strong academic background underpins his professional expertise. He earned both his Bachelor’s degree in Business Administration and an MBA from the prestigious Pontificia Universidad Católica Argentina (UCA) in Buenos Aires. Complementing his formal degrees, he also completed specialized training in digital marketing, reflecting his commitment to staying at the forefront of industry trends and marketing techniques. Beyond his own education, Pablo has contributed to academia as an adjunct professor for over 16 years, teaching Corporate Finance at the university level. This long-term involvement in higher education demonstrates his dedication to mentorship and thought leadership. Teaching finance helped him reinforce a rigorous analytical approach in his work and keep abreast of emerging theories in economics and business. His blend of academic experience and real-world practice has been a cornerstone of his professional journey, enabling him to bring both scholarly insight and practical know-how to every role he’s held.

Industry Leadership and Recognition

Throughout his career, Pablo Ylarri has earned recognition as a thought leader and influencer in product marketing. He is an Ambassador for the Product Marketing Alliance (PMA), serving as a champion for the product marketing community in Latin America. In this ambassadorial role, he promotes best practices, shares knowledge, and helps connect product marketers across the region. He has been instrumental in organizing community events and discussions that foster collaboration and professional growth among marketing peers. Pablo’s impact and leadership have garnered international notice. In 2025, he was honored as one of the Top 100 Product Marketing Influencers globally – a testament to his influence and expertise in the field. This recognition highlights Pablo’s innovative contributions to product marketing, including his ability to drive successful campaigns and his advocacy for the role of product marketing in fintech. Colleagues and industry observers often note his talent for blending strategic thinking with hands-on execution, a skill that has repeatedly delivered results in fast-paced, competitive markets.

Thought Leadership and Public Engagement

As a seasoned expert, Pablo is active in sharing insights and advancing thought leadership in fintech and product marketing. He has authored and contributed to articles on subjects ranging from go-to-market strategy and market segmentation to building trust in the era of AI-driven financial services. Notably, he has published pieces with the Product Marketing Alliance, including topics like managing stakeholder relationships between engineering and marketing, ensuring consistency in global product messaging, and ethical innovation in AI from a marketer’s perspective. His writing is known for distilling complex ideas into accessible insights, reflecting both his communication skills and depth of knowledge. Pablo is also a frequent speaker and panelist at industry events and webinars. He has been featured in the Product Marketing Alliance’s media, appearing on their podcast and video series to discuss his career path and strategies for product marketing success. In these interviews, he often shares stories of resilience and reinvention – for instance, how he navigated a major leadership transition and carved out a new role for himself in product marketing. Pablo’s perspectives have been sought after for webinars on fintech innovation in Latin America, where he discusses trends like open banking, digital payments growth, and the importance of customer-centric product development. Moreover, Pablo remains engaged with professional communities on platforms like LinkedIn, where he posts thought-provoking reflections on leadership, career development, and industry trends. He has written a reflective series on his 22-year career, examining the legacy of his work in terms of impact, growth, and adaptability. Through mentorship and knowledge-sharing, he continually supports the next generation of fintech and marketing professionals. In summary, Pablo Ylarri’s profile is that of a multifaceted leader who has successfully bridged finance, technology, and marketing throughout his career. From driving digital banking initiatives at global banks to leading product marketing for a fintech innovator, he has consistently demonstrated vision, adaptability, and a passion for connecting products with the people they serve. His combination of hands-on industry experience, academic involvement, and community leadership makes him a respected voice in fintech and a valuable asset to any organization or forum focused on the future of financial technology and product marketing.

Katie Miller, a veteran in Developer Relations and marketing, has led programs at Google, Asana, and Slack. After studying education policy, she transitioned to tech, gaining expertise in support, sales, and marketing. Her introduction to DevRel came while leading product marketing for ads APIs, sparking a return to her roots.

Bryan is a technical product marketing leader working at the intersection of business, technology, and creativity, with a background spanning engineering, product management, and strategy. He helps GTM teams reset with insight-first playbooks that sharpen positioning, improve sales velocity, and deliver board-ready proof. Bryan has launched and scaled products across FinTech, DevSecOps, Climate Tech, and Vertical SaaS. He publishes the bi-weekly 2-minute Strategy in Process newsletter, writes long-form essays on product and PMM, and serves as a PMA Ambassador and Customer Advisory Board member.

Tanya is a Product Marketer at Salesforce, focusing on the suite of Automation and Integration products for IT, Sales, and Service Buyers. Tanya has nearly 10 years of EMEA and Global experience in B2B Tech, Solution Engineering, Marketing Strategy, and Big4 Consulting. She holds an MBA from RSM Rotterdam School of Management Erasmus University, has lived in 4 countries, and worked with more than 40 nationalities. Tanya is a strong supporter of women's empowerment initiatives, she mentors women in business, young professionals, and MBA students. She loves solo traveling, as she craves to experience new places and cultures, seeking freedom, open air, and adventures.