A long story short: Exploring the fundamentals of compelling product storytelling


Storytelling is an essential part of product marketing - it's pivotal to introducing your product, service, and value proposition to your target audience.

Such is its importance, you need to refine your storytelling to ensure you can build strong relationships with your prospects, and convert them from prospects to customer advocates.

This eBook focuses on six areas that’ll help you and your team tell compelling stories that’ll resonate with your audience:

📚 Why do brands tell stories?
📚 How to optimize your storytelling
📚 Empowering advocate storytellers
📚 The recipe for storytelling (and success!)
📚 How to instil authenticity - and why it’s key [podcast]
📚 10 tips to improve your storytelling strategy

Download your copy and learn how to tell a story that’s impossible to ignore…

Understand the science behind telling a story that sells. Craft compelling brand narratives with our Storytelling Certified: Masters course.