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Strategically positioning your PMM team
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In an engaging workshop, Tamara, a seasoned professional, shares her insights on strategically positioning Product Marketing Management (PMM) teams within organizations. She emphasizes the importance of understanding stakeholders, defining unique challenges, and measuring outcomes through KPIs. Participants are encouraged to engage in exercises that refine their team's messaging and positioning, ultimately aiming to shift perceptions of their value. The session includes collaborative feedback and the creation of a final positioning statement, highlighting the need for clear communication of the PMM team's contributions. Throughout the workshop, Tamara fosters an environment of discussion and personal vision development for each PMM team. Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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