Developer marketing

Tapping into your existing talent means that, not only are you providing a platform for employees to learn and develop, but you also get benefits that external hiring may not provide....

At Google, we define marketing as "know the user, know the magic, connect the two." Essentially, know the user, know the product, and connect them. It's crucial in marketing to know our products and drive them forward because while many products are great, that’s not always enough....

This article has been built from a discussion of three incredible product marketing experts who explore how to build a powerful developer community for success....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....

Anna Borbotko, Product Marketing Manager, TomTom, focuses on the science behind gathering feedback from developers, specifically on such products as APIs and SDKs....

Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency....

Developer marketing experts share experiences and insights on scaling developer outreach & engagement programmes at some of the largest tech brands across the world....

Here, four experts share their best knowledge and tips for a collaborative approach between developer marketing and developer relations....

In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....

This article explores the most important aspects of B2D marketing, including what it is, why it's important, challenges, and how to optimize your approach....

On September 7-8, Developer Marketing Summit: San Francisco will bring together the brightest minds in the world of developer marketing into one room to share their success stories, best practices, and greatest challenges....

In this article, I’ll share what I’ve learned so far, why I believe it shouldn’t be about developer marketing but the developer experience, and how to approach each stage of your go-to-market strategy as it relates to crafting it to fit developer audiences....

Here are some golden nuggets and key takeaways from the event, shared by a selection of the fabulous speakers from our stellar lineup....

A quickfire Q&A with Shaziya Bandukia, Senior PMM for the developer platform at Square ahead of her session at the Developer Marketing Summit....

A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?...