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The 4 secrets of a strong business strategy

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The 4 secrets of a strong business strategy

Most businesses get strategy wrong. Here’s how to rethink it....

How Uber measures value perception (with formula!)

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How Uber measures value perception (with formula!)

Do you know which features your customers really care about?...

JustGiving's playbook for
strategic influence in PMM

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JustGiving's playbook for strategic influence in PMM

Two essential frameworks for insight-led decision-making....

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6 steps to define your ideal customer profile

Master ICPs to drive growth, boost win rates, and maximize ROI....

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5 steps to ignite your win/loss program

Transform win/loss analysis into a strategic tool that drives change and enhances your role....

Statement of work template for product marketing consultants

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Careers

Statement of work template for product marketing consultants

The must-have SOW template for PMM consultants – set expectations, protect your time, and get paid....

The 5 key ingredients of impactful positioning and messaging

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The 5 key ingredients of impactful positioning and messaging

Discover the formula for messaging that drives impact, with examples from Salesforce and Gong....

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Customer & Market Research

Quarterly State of the Union template

Stay ahead of the game with a data-backed, strategic overview....

Climbing the leadership ladder:
How to get noticed and claim your seat

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Climbing the leadership ladder: How to get noticed and claim your seat

Learn the four key factors that influence promotions – and how to position yourself for success....

Beyond the basics: 5 game-changing AI tips

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Beyond the basics: 5 game-changing AI tips

Learn how to use AI for narrative development, content creation, demand generation, and more....

5 keys to unlock the power of storytelling in PMM

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5 keys to unlock the power of storytelling in PMM

Learn how to craft stories that engage, persuade, and sell....

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Metrics & OKRs

The ultimate metrics framework

The only metrics guide you’ll ever need...

Metrics and reporting: A PMM’s best friend

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Metrics and reporting: A PMM’s best friend

Learn how to use metrics and reporting to drive impact with a simple formula, a five-step framework, and a health score....

How ecosystems can make or break your business

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How ecosystems can make or break your business

Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and CVS – and how to apply these lessons....

AI-powered product marketing: Trends, tips, and use cases

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AI-powered product marketing: Trends, tips, and use cases

Smarter workflows and better product marketing with AI....

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Member eBooks and playbooks

From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....

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Member Exclusive: The Alliance Welcome Session

Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....

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Discover our exclusive membership content, authored by leading product marketers....

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Monthly Member Spotlight

Our members are the heart and soul of our community, and we want to shine a spotlight on your successes, challenges, and everything in between. That's why we're launching our Monthly Member Spotlight program - a way to highlight and celebrate the incredible work that you're doing....