Membership content

Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....

Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....

Join Natasha as she outlines how to resource and plan for a product launch, and how to run effective enablement and drive evangelism....

This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....

Learn how you can improve your go-to-market strategy for greater success. Discover the keys to successful GTM alignment and how to implement them effectively....

Discover how to work cross-functionally with teams by being 3 things: The Translator, The Matchmaker, and The Mediator. Read on to learn more....

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....

Get yourself a seat at the product strategy table with two things: Pivot tables, and talking to customers. Read more to find out how....

Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....

I'm Pedro Bojikian, and I'm super pumped to share my storytelling advice with you. I consider storytelling a big force in my career as a PMM. I love to take the stage to deliver product demos or talk about our product vision – always with a passion and curiosity for storytelling....

Google Cloud's Head of Product Marketing, Sally Revell shares five key strategies that will take your customer obsession to the next level....

As a product marketer, I love taking something complex and making it simple and digestible. You can not only do that with messaging and positioning, but you can do that internally with your processes as well....

Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....

Whenever we’re running global teams, we have time zones to consider. We also have languages to consider, and perhaps even more than that, we have personalities to consider too. Plus, all of that is compounded by the role of Zoom over the last two to three years....

In this article, Aileen McGraw, Senior Product Marketing Manager at GoFundMe outlines the guiding principles of gathering consumer insights....