Members-only Membership content Ten tips to uplevel your leadership How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....
Members-only Membership content 5 critical mistakes to avoid when building a world-class sales enablement function Learn from Western Union's Former SVP, Rebecca Mann Kelly, the key mistakes to avoid when building a world-class sales enablement function...
Members-only Membership content Three techniques to punch up your product messaging Want to make your product messaging more impactful? This article reveals three powerful techniques to help you be more specific, differentiate with detail, and keep your language clear and conversational. Say goodbye to jargon and learn how to connect with your buyers....
Members-only Membership content The power of prompt engineering: Hands-on AI skills for PMMs Ready to up your AI game? Learn how to harness AI tools for faster, more personalized content creation....
Members-only Membership content Maximize your product's value with customer-first pricing Wondering how to price your product for maximum impact? This article covers customer segmentation, smart pricing models, bundling strategies, and a real-world case study to show how small tweaks can lead to big gains....
Members-only Membership content Story distillation: How to craft your minimum viable story Learn how to craft stories that grab attention in under 3.3 seconds. Storytelling expert Elliott Rayner explains how to distill complex product stories into simple, relatable moments that make a lasting impact – fast....
Members-only AI 3 learnings from bringing AI to market Generative AI is evolving fast, and taking a product to market can feel daunting. Mike Kolman, a Senior Product Marketing Manager at Salesforce, reveals three key lessons learned from his go-to-market journey with AI. Learn how to educate, enable, and adapt effectively....
Members-only Membership content Swaying decisions: 8 ways to unleash your inner influencer How can PMMs boost their influence in the workplace? This guide explores eight actionable strategies borrowed from successful influencers to help you build credibility, create valuable content, grow your network, and measure your impact effectively. Start influencing today!...
Members-only Membership content Mechanisms to improve your productivity and gain back your time Unlock the secrets to productivity with Belinda McKeon, a Senior Developer Marketing Manager at AWS. Learn how to manage your time, reduce stress, and achieve a healthier work-life balance with practical, proven strategies....
Members-only Membership content Build your best marketecture Creating a marketecture slide can be tough. This guide shows you how to balance marketing shine with substance, overcome common challenges, and make your marketecture a powerful tool for your team and customers....
Members-only Membership content Design your PMM path: Your guide to building a life you love Wondering how to build a rewarding PMM career? Tamara Grominsky breaks down essential steps to help you envision your ideal future, identify your next best actions, and position yourself for success. Start designing a career and life you love today....
Members-only Membership content Authentic storytelling: The Ray-Ban Meta launch Join Chris Smellie as he shares the exciting journey of launching Ray-Ban Meta smart glasses. Explore the strategies used to market this cutting-edge product, from dogfooding to identifying key audience segments and leveraging influencers....
Members-only Membership content Sales confidence: 6 steps to measure and improve it Looking to measure and supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team's confidence and closing game....
Members-only Membership content Stop the dysfunction: Three ways to improve information flow Tired of workplace dysfunction? Julie Grondin, Director of Product Marketing at Miovision, outlines three effective ways to improve information flow and decision-making – ensuring your team works smarter, not harder....
Members-only Membership content Busting the five myths of product marketing Think good products sell themselves? Think again. Josh Mayfield, Senior Director of Product Marketing at Kentik, debunks the top five product marketing myths – with real-life examples of how PMMs drive success....
Members-only Member eBooks and playbooks From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....
Members-only Member Exclusive: The Alliance Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Membership content Discover our exclusive membership content, authored by leading product marketers....
Members-only Monthly Member Spotlight Our members are the heart and soul of our community, and we want to shine a spotlight on your successes, challenges, and everything in between. That's why we're launching our Monthly Member Spotlight program - a way to highlight and celebrate the incredible work that you're doing....
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