Message mapping is a strategic communication technique used by product marketers to align messaging across an organization. It involves creating a visual diagram that lays out the key messages, proof points, and supporting details that should be conveyed for a product, campaign, or initiative....
Messaging & Positioning
Positioning is an internal statement about your product, meant to be the north star for all messaging. Messaging is an external expression of copy relaying how your product is the best for your target audience.
Make a mark with your next round of messaging....
Hit a home run in your next positioning project....