Members-only What is a brand persona? Examples inside Learn how to build a brand persona and align it with your social campaigns in order to optimize your company's online presence....
Members-only Membership content How to get buy-in from key stakeholders by bringing personas to life As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf. Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive....
Members-only Personas How is buyer behavior changing? Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up....
Members-only Personas How many personas is a crowd? Discover how to choose a persona scheme that's realistic for your organization with two real-life examples from a scale-up and start-up....
Members-only Membership content Personas and segmentation in product marketing – Are they overrated? In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....
Members-only Listen without prejudice: Conducting persona studies and taking action from them Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....
Members-only Personas What is a persona in marketing? Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....
Members-only How to turn personas and content intelligence into developer marketing gold In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....
Members-only Understanding developer demographics, personas, and segmentation In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....
Members-only Personas Who should be involved in the persona process? In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....
Members-only Membership content Prioritizing personas as an investment in building a comprehensive lifecycle framework A solid understanding of the customer personas enabled my team to create segmented programs and more tailored learning paths and user events, which provided greater value and more relevant content. I'll explain how to prioritize personas and keep them current in your business lifecycle framework....
Members-only Personas How to use social media to create buyer personas Discover how social media is integral in helping to build and optimize your personas, and how to do so....
Members-only Personas When can personas fail? But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...
Members-only Personas Developing personas the right way In this article, I’ll talk about why personas are so important and take you through some practical steps on persona development. Even if you already have personas in place these steps are a valuable additional layer....
Members-only Personas How to improve your user and buyer personas Personas are a fundamental part of any product marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....
Members-only B2B persona questions Discover questions you need to ask your B2B target market to streamline your personas....
Members-only B2B segment profile interview questions Discover questions you should be asking your B2B market segments to totally revolutionize your product marketing strategy....
Members-only Persona path Continue your professional development with this 7-week persona program....
Members-only Personas | OnDemand So you want to upskill in personas? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Personas templates | PDFs Whether you're B2B or B2C, on or offline, we've got persona templates, examples, and question master lists for any product marketer, in any industry, serving any customer....
Members-only Week 4: understanding user personas From what user personas are and why they're so important, to a couple of B2B templates to implement in your org, week four of the path's got it all....
Members-only Week 5: personas + jobs-to-be-done Combining your personas with jobs-to-be-done is one surefire way to take them to the next level. Here's a bunch of resources to help you do just that....
Members-only Week 6: personas with a difference Learn from product marketing leaders at Redgate Software and Citrix on how they did - and you can - innovate your current approach to personas....
Members-only Week 7: persona case studies From seller personas to the internal product marketing personas at G2, soak up some case studies and different perspectives on personas in practice....
Members-only What are personas? [eBook] Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas!...