Members-only Messaging & Positioning What is market positioning? Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer’s mind. This is achieved through the four Ps: promotion, price, place, and product....
Members-only Sales Enablement Tips on how to work with product [courtesy of HubSpot] The relationship between product marketing and product serves as a differentiating factor between PMMs and the rest of the marketing team and it’s often considered we understand what makes product teams ‘tick’....