Members-only Pricing How to build a winning API monetization strategy Simply putting your APIs out there isn't enough to guarantee revenue. In this article, we'll walk through the essential steps for building a winning API monetization plan, from conducting market research to optimizing pricing models based on user data. Let's get started!...
Members-only Pricing Unlock growth with these pricing power plays Pricing pro Tamara Grominsky unveils indispensable tips to drive growth through smarter pricing models. Learn to implement value-based pricing, use discounts strategically, and ensure your approach optimizes customer value over time....
Members-only Membership content Pricing and packaging: Working as a cross-functional team I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....
Members-only Pricing What is product bundling? And how can it improve your product and boost sales? We’d all love to see our revenue stream consistently rise by a pretty penny (or two), however, putting money in the bank is undoubtedly the hardest part of running a business. A product bundling strategy is amongst the many methods companies adopt to keep their revenue streams running....
Members-only Pricing What is a pricing strategy? Discover how we can help your sales reps close more deals in this complete guide....
Members-only Podcasts Meet the Masters: Pricing with Tamara Grominsky Tune into our brand-new podcast series, Meet the Masters, and join Tamara Grominksy, VP of Product Marketing & Lifecycle at Kajabi. to discuss all things pricing, how to avoid common mistakes, and much more....
Members-only Membership content The ultimate guide to pricing and packaging roadmaps When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....
Members-only Membership content The price is right! Pricing and packaging to win in a competitive world This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....
Members-only Pricing How to price a product: your complete guide Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....
Members-only Pricing Putting A Tag On It: The Product Pricing Playbook is here! Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Pricing Pricing and packaging [Q&A with Toast] Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....
Members-only Pricing How to raise the price of your product There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....
Members-only Pricing Price skimming: everything you need to know In this article, we focus on the price skimming strategy and help you decide whether this is an appropriate strategy for your company to implement....
Members-only Podcasts How product marketers should approach pricing | Dan Balcauski, Product Tranquility On this week's episode, host Mark Assini spoke to Dan Balcauski, Principal Consultant at Product Tranquility where they discuss all things pricing....
Members-only Pricing Unpacking price localization - and why it's awesome for your pricing strategy Price localization is an alternative pricing method used by companies with clients spanning different regions and countries. It’s widely recognized as a means of attracting prospective customers and increasing revenue....
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Pricing | OnDemand If only you could find a goldmine of learnings on pricing for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Product Marketing Rewind | Vol. 1 Hit the rewind button and relive some of our most content-rich, informative, action-led talks, handpicked and packaged in this handy eBook for your reading pleasure....
Members-only Putting A Tag On It: The Product Pricing Playbook Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Your product marketing reading list A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....
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