Customer & Market Research

Customer and market research is fundamental in helping product marketers gain an invaluable understanding of the sphere in which they’re operating, the people they’re targeting, whilst also gaining essential feedback to improve their product or service....

If only you could find a goldmine of learnings on customer & market research for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....

Customer Advisory Boards are an essential component in shaping the strategic direction of your product - and company. They’re used by some of the world’s best-known organizations for a reason....

From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....

From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....

Enjoy an exclusive look at segmentation course leader Tamara Grominsky’s talk ‘Turbocharge your growth with segmentation’ ahead of the masterclass launch....

PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....

PMA Pulse is back for round two - discover this year's best product marketing tools....

Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....

Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....

Everything you need to truly embody the voice of the customer....

Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....

Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....

Enjoy an exclusive look at product marketing leader Bree Bunzel at a PMA Summit ahead of the launch of her Customer Advisory Boards course....

A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....