Market segmentation is the first step in determining who your target market is. By segmenting potential customers into groups that share similar characteristics, you can identify groups to target further down the line.
How to target the strongest buyer segments in this new market
It’s become harder to generate qualified opportunities since March of this year. If you’re concerned about the performance of your go-to-market programs, read on. I’m going to describe our experience enabling go-to-market teams to improve new opportunity creation....