Segmentation

Market segmentation is the first step in determining who your target market is. By segmenting potential customers into groups that share similar characteristics, you can identify groups to target further down the line.

Articles

Members-only

Personas and segmentation in product marketing – Are they overrated?

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....

Understanding developer demographics, personas, and segmentation

Members-only

Membership content

Understanding developer demographics, personas, and segmentation

In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....

Members-only

Segmentation

How to MAP your best customers

As a product marketer, I’ve experienced this pain myself. That’s why I created a simple, easy-to-apply framework that helps businesses identify their best customers without needing expensive software or a team of data analysts....

How to target the strongest buyer segments in this new market

Members-only

Product Marketing

How to target the strongest buyer segments in this new market

It’s become harder to generate qualified opportunities since March of this year. If you’re concerned about the performance of your go-to-market programs, read on. I’m going to describe our experience enabling go-to-market teams to improve new opportunity creation....

4 steps to sharpen your go-to-market focus with customer segmentation

Members-only

Membership content

4 steps to sharpen your go-to-market focus with customer segmentation

I'm Joe Andrews, and I'm here to talk about how customer segmentation can help with go-to-market strategy. I'll offer my insight on what market segments to focus on to drive revenue and improve performance....