Members-only Personas and segmentation in product marketing – Are they overrated? In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....
Members-only Membership content Understanding developer demographics, personas, and segmentation In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....
Members-only How to MAP your best customers As a product marketer, I’ve experienced this pain myself. That’s why I created a simple, easy-to-apply framework that helps businesses identify their best customers without needing expensive software or a team of data analysts....
Members-only How to target the strongest buyer segments in this new market It’s become harder to generate qualified opportunities since March of this year. If you’re concerned about the performance of your go-to-market programs, read on. I’m going to describe our experience enabling go-to-market teams to improve new opportunity creation....
Members-only Membership content 4 steps to sharpen your go-to-market focus with customer segmentation I'm Joe Andrews, and I'm here to talk about how customer segmentation can help with go-to-market strategy. I'll offer my insight on what market segments to focus on to drive revenue and improve performance....