The case for the generalist

OnDemand

Product marketing encompasses a lot of different responsibilities, and whilst there can be more specialized roles, there is a case to be made for the generalist.

To make that case, we welcome back Angela D'Ercole, who spoke earlier in the series about resume building and boosting your job search.

In this session, she'll be laying out the case for the cross-functional, well-rounded product marketer.

About the speaker

Angela D'Ercole is Senior Marketing Manager at Dun & Bradstreet.

She is a creative and analytical product marketer with experience developing and evolving marketing organizations to think strategically about the core business problems at hand.

Angela is a specialist in driving change and creating innovative solutions on zero based budgets. She possesses the ability to transition seamlessly between strategy and tactics, with a highly successful track record executing product launches, enabling cross sell and upsell initiatives, driving change management, and implementing new systems.