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Just as having the wrong CEO can impact a company's ability to hit its business goals, someone who lacks the right characteristics to lead growth similarly won't be able to execute a growth process effectively. This is important because when it comes to how we act at work, we all have traits and habits, different ways we think, and how we react to situations.

For the first time, there is now data from my research on working style and patterns of great Growth PMs and what that means for the effectiveness of your growth program.

  • What are the key traits of a great growth PM?
  • What does it take to deliver a successful growth program?
  • How can a PMM become a great growth leader?

About the speaker

Anuj Adhiya is the author of Growth Hacking for Dummies (Wiley & Sons, April ’20). In the last couple of years he has worked exclusively with early stage startups as the first growth hire to align their processes and teams.

Additionally, he's the Marketing Specialist at Harvard Innovation Labs and a Growth Mentor and Seedstars where he helps startups uncover their best growth opportunities and solve early challenges. He also mentors early startup employees at First Round Fast Track.

Before that he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers where he grew the world's largest growth community working directly with Sean Ellis, the godfather of growth hacking.

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