The impact of audience connection on revenue growth [eBook]

White paper

Learn how brand health, share of voice, and revenue growth are impacted when you align your messaging with your audiences and generate positive sentiment.

“A brand is not a logo. A brand is not an identity...A brand is a person’s gut feeling about a product, service, or organization.”

In other words, a brand is an organization's relationship with its customers.

A core function of PMMs is to build messaging and content that fuels this brand relationship to enable a successful go-to-market strategy.

Yet for many B2B organizations, the brand is deprioritized for "performance marketing" initiatives and short-term goals.

Our guide explores these common pitfalls in B2B marketing, why investing in brand is so important, and illustrates how marketers can build strong, lasting relationships with audiences that drive growth.

Key takeaways:

🚫 Why there is no "brand" in B2B

📝 How messaging and content play a critical role in building the brand relationship

💥 The impact on B2B revenue growth when brands craft messaging aligned to their audiences and generates positive sentiment.